Privacy Policy

Privacy Policy

  1. Content

The use of your personal data is governed by this Privacy Policy, prepared in accordance with the legislation in force regarding the protection of personal data. Your personal data will only be shared with third parties in accordance with the provisions of this Privacy Policy.

This Privacy Policy explains:

  • Who is the controller
  • What is personal data
  • How we collect personal data
  • The types of personal data we collect
  • How we use your personal data
  • The legal basis for the processing of your personal data
  • How we share your personal data
  • How we keep your personal data safe
  • How long do we keep your personal data?
  • Your rights in relation to your personal data
  • How to make complaints or contact us
  • Provision of information on changes to this Policy


  1. Responsible for the Treatment

The references in this document to “Principal, Sociedade de Mediação Imobiliária, Lda.”, “We” or “our”, refer solely and exclusively to Principal, Lda. respectively with the NIF 503 226 173 which is responsible for the treatment of personal data.


  1. What is personal data?

Personal data is any information that can identify you or allow us to identify you, such as name, contact details, date of birth, bank account details or any information about your needs or circumstances that allow us to identify you.


  1. How do we collect personal data?

We collect your full name and contact details (such as phone number, e-mail address and address) whenever you hire our services.

In addition, within the scope of a requested service provision, to comply with legal obligations, such as in the context of the prevention of money laundering and terrorist financing, we collect information related to your identity, using at least one form of photographic identification (such as a passport, driving license, citizen card or other identification document) and a proof of address (such as an invoice for household consumption).

Depending on the service provided to you (or at your expense), we may also collect additional personal information, as detailed below.

Purchase, sale, lease, exchange or constitution of other real rights over your property

In case of purchase, sale, lease, exchange or constitution of other real rights over your property:

  • We collect personal data in connection with the contracting of our services and in compliance with the contractual obligations to which we are attached
  • In the scope of real estate mediation, we may share your personal data with lawyers and solicitors acting on behalf of the parties to the mediated business and / or in order to facilitate its completion and perfection
  • Also in the real estate field, we may share your personal data with other licensed real estate agents who intervene in the mediated business, in order to facilitate its completion and perfection.
  • We collect a telephone number to enable contacts, organize visits to the property and provide updated information on any proposals relating to the property
  • If you are not the owner of the property, we will ask for details about your legitimacy to act in representation in the business, such as a power of attorney or other representation instrument
  • We collect your bank account details to provide for prepayments due to you within the scope of the contracted services
  • If you want to buy a property that we have for sale, we may collect personal data that allows you to meet your specific preferences or needs
  • If you want to rent a property, we can process: personal data that allows us to meet your preferences and needs; personal identification and bank details and supporting documents to comply with the current anti-money laundering and terrorist financing legislation

Real estate investment business

  • As part of the provision of real estate investment services, we collect personal identification data to ensure compliance with the legal requirements provided for in the legislation to prevent money laundering and terrorist financing. If the investor is a legal person, personal data will be collected from whoever legally represents it (such as: administrators, managers or attorneys)

Property Management

  • As part of the provision of property management services, we will also request emergency contacts, in case we need to contact you outside working hours or if there is an issue that requires your urgent attention.
  • In the context of providing portfolio management services, we may share your personal information with third party investors, as necessary to enable us to fulfill our obligations to you, to properly manage your real estate investments and to provide you with better advice.


  1. How we use your personal data

What is the legal basis for data processing?

In accordance with data protection legislation, we can only use your personal data if there is a legal basis for that purpose. Under the law, our use of data serves the following purposes:

  • Purposes of contracting our services;
  • For the fulfillment of legal obligations;
  • When treatment is necessary to carry out activities for which it is in the legitimate interest of Principal, Lda. (Or third parties) to do so, provided that their interests and fundamental rights do not override those interests, including:
  • Necessary treatment to promote our business, brand and services, and to measure the reach and effectiveness of our campaigns - including sending email marketing as long as you have expressly requested it. You are always entitled to choose not to receive this information.
  • Necessary treatment to improve our knowledge of the real estate sector, including carrying out analysis and market research so that we can better understand the trends in the real estate sector and be able to provide more personalized and relevant services to our customers in the future.
  • Necessary treatment so that we can resolve administrative and technical aspects of our business efficiently and effectively, including verifying the accuracy of your personal data; treatment for administrative purposes; processing for network and information security purposes; to protect your personal data from loss, damage, misappropriation or unauthorized access, or to respond to your request related to the exercise of any of the rights described below.

In more restricted circumstances, our use of data also serves the following purposes:

  • Protection of your vital interests or that of another person;

and / or

  • When necessary for the pursuit of public interest purposes.

What happens if I do not provide the personal data we request?

We need to collect certain personal data to carry out the contracted service provision. For example:

  • If we are selling a property that you own, we need to collect data so that we can update it with information about views, offers and the development of the sale process;
  • In cases where you have requested a property with certain characteristics, we may need to request some additional details about your preferences or specific circumstances so that we can find a suitable property;
  • We also need to collect personal data to comply with money laundering and anti-terrorism legislation

How we share your personal data

We will share personal data to comply with legal obligations or to exercise rights with sector regulators, governmental organizations, the Customs Tax Authority and with courts.

We share data with subcontracting entities that provide services and act in the name and on behalf of Principal, Lda. And through their documented instructions (eg, legal, accounting and computer support service providers).

We may share your personal data with Principal, Lda. Employees, based on the need for knowledge of the information, to ensure that we can fulfil our obligations to you.

We will keep your personal information in our customer management systems and use it to send direct marketing regarding similar services offered by Principal, Lda. To those who have hired us and which we think may be of interest to you. You will always have the opportunity, at no additional cost, to opt out of receiving this information.


  1. How we keep your personal data safe

The security of your personal data is very important to us and we have measures in place to prevent unauthorized access to your personal data, including:

Client files are stored in secure client management systems. Access to our customer systems is reserved for those who, within the company, need access to their personal data for legitimate and proven business purposes

We guarantee that access to personal data is restricted to the employees of Principal, Lda. According to the need for knowledge of the information.


  1. How long do we keep your personal data?

The period during which we keep your personal data varies depending on the type of service contracted. The retention period may be longer than the term of provision of the service provided by virtue of legal or regulatory obligations.


  1. Rights relating to personal data

As a holder of personal data, you have several rights, namely:

Be informed of the uses we make of your personal data

Access your personal data

Request that your personal data be corrected whenever you consider them to be incorrect, incomplete or inaccurate

Request that your personal data be deleted in the following circumstances:

  • If we continue to process personal data beyond the required period or the end for which it was collected
  • When withdrawing consent whenever treatment has been carried out on that basis
  • When the treatment is carried out on the basis of legitimate interest and is opposed to that treatment for reasons that must be considered prevalent
  • If personal data is processed illegally (that is, in breach of current personal data protection legislation)
  • If it is necessary to delete personal data to comply with a legal obligation

You have the right to obtain a restriction on the processing of your personal data, whenever:

  • The data is inaccurate, during the period necessary to verify its accuracy
  • Your treatment is illegal
  • We no longer need personal data for processing purposes, but require that data for the defense, exercise or declaration of a right in a judicial process
  • Complain about the treatment of your personal data processed based on the legitimate interest of Principal, Lda .. In case of complaint, we will carry out an evaluation to determine if there are reasons that prevent the further processing of personal data- To exercise these rights, please in contact with:


  1. Complaints and Contact Details


In case of complaints about the use of personal data, you should contact Principal, Lda. Through the address, which will try to solve the problem. If we are unable to resolve the problem, you have the right to complain to the National Data Protection Commission. If you need more information about the address of the National Data Protection Commission, contact us at

Contact address

In case of doubts, comments or requests about any aspect of this Privacy Policy, you should contact us by sending an email to, or write to the following address:

Principal, Lda.

Casa Rebela, Estrada de Vale Rabelho

8200-428 Albufeira



  1. Changes to the Privacy Policy

Principal, Lda. Reserves the right at any time to change this Privacy Policy in order to adapt it to new practices or to make it compatible with possible legislative changes.


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